“We are delighted to welcome a creative jewel like 10AM to the group and look forward to working with Sau Hoong and her colleagues,” said Sir Martin Sorrell, King of WPP empire.
"10AM is much more than a creative star in Singapore; its brilliance stands out across Asia,” said Jeffrey Yu, Chairman, Bates 141. "With this partnership, 10AM will add significant creative firepower to the group, and Lim Sau Hoong(林少芬), founder, CEO and ECD, will join a group of Asian leaders and companies who share a collective vision to be the catalyst of change in the fastest growing region in the world。”.
“There is an incredible strategic and cultural fit between 10AM and Bates 141. With an extensive network coverage across Asia, Bates 141 can add muscle to 10AM’s growth and provide the network strength for our clients seeking regional coverage,” said Sau Hoong.
Within a short span of seven years, Sau Hoong established 10AM as a creative force not just in Singapore, but in the Mandarin-speaking Greater China markets and beyond. In China, Sau Hoong’s campaign for Bank of China has garnered more than 70 advertising awards including Cannes Lions and Asia Pacific Media Awards. 10AM has since worked on China’s largest national TV network CCTV’s corporate campaign. Sau Hoong’s work for CCTV2 has been regarded as one of the most influential pieces in China and the campaign line for CCTV was voted the most memorable slogan in China.
With a small but highly talented and young team, 10AM is moving into design, music and content, and this has led to assignments including composing ring tones for Sony Ericsson, packaging design for Creative Technology, movie production and curatorial duties for both regional and international shows. 10AM was Studio Master for Singapore Seasons 2007, a showcase of Singapore design organized by the Singapore Design Council.
10AM will report to Bates 141 Chairman, Jeffrey Yu, but will continue to work independently, yet collaborate closely with Bates 141.
About 10AM Communications
Since its inception, 10AM has garnered a string of local, regional, and international accolades. These include two prestigious gold Cannes Lions, the British D&AD, the One Show, Communication Arts, the Clios, and the President’s Design Award, Singapore, which honours work from various disciplines including architecture, performance arts, product design, and environmental design, to name a few.
Lim Sau Hoong began her career at Ogilvy & Mather Singapore, where she spent 11 years working her way from Junior Copywriter to Creative Director. In October 2000, Sau Hoong co-founded her own agency, 10AM Communications, where she remains Chief Executive Officer and Executive Creative Director.
Sau Hoong has represented Singapore on the jury for Cannes, Clio, as well as the prestigious President Design Award, Singapore. In 2006, she was also voted Singapore’s three most influential media persons.
[最后修改由 Admin, 于 2008-08-02 10:36:38]