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Creating A Vibrant Mix Of Opportunities From A Multi-Billion Marketplace In MIFB 2008

Why Malaysia ? – Market Highlights

 u Increasing food spending

Malaysia is one of the leading developing nations in the region with about 61% of the population belonging to the middle-to-upper-income group. Eating is a favourite pastime among Malaysians. It comes as no surprise that food and beverage expenditure accounts for 25% of total consumer spending in Malaysia . The amount is expected to surge 131% by 2015 as disposable incomes rise.

 v Net importer of food products

Malaysia ’s food import bill hit the all–time high of MYR19.9 billion (US$5.85 billion) in 2006 while its food exports recorded MYR11.4  billion (US$3.35 billion).

The huge food demand offers great potential to the food producers.

 w Modernizing the agriculture and agro-based industry

Malaysia is putting greater emphasis on the agricultural development and agriculture is identified as the country’s 3^rd engine of economic growth. MYR11.4 billion (US$3.35 billion) is being allocated by the Malaysian Government to enhance the agriculture sector in the next 5 years especially through the biotechnological applications. Huge opportunities for investments and joint ventures are available among local companies and foreign partners.

 x ‘International Halal Food Hub’

With the Muslim population of 1.8 billion (25% of the world’s population), the international halal* food market is estimated worth more than US$150 billion annually. Malaysia ’s positioning as the ‘International Halal Food Hub’ with its premier halal food processing base and global certification centre makes it a premier springboard to the global halal food market.

* Halal means ‘permissible for consumption by Muslims’ according to the Islamic Law

 y Gateway to the ASEAN market

As the world’s top 20^th trading nation and coupled with the leading position in the intra-Asean trade, Malaysia is also your ideal springboard to the ASEAN market with a population of 567 million people. A lot of Malaysian enterprises are having wide trading networks in this region and looking forward to form strategic alliances with foreign business partners.

MIFB 2008 – Your Ideal Gateway To Penetrate The Malaysian Market As Well As The Region

  About MIFB 2008

   Anchor Events

3 Days of Interactive   

   Programs & Activities

  Official title : MIFB 2008 – The 9^th Malaysia             

                     International Food &

                     Beverage Trade Fair

  Nature        : Specialized international trade fair

  Date           : 10-12 July 2008     

  Venue        : Putra World Trade Centre,  

                      Kuala Lumpur , Malaysia

◘ Business networking

◘ One-to-one business  

   matching sessions

◘ Seminars & workshops

◘ Product launched &

   presentations

◘ Premium Product Gallery

◘ Best Booth Design Award